Jefferson County Council on Aging
A local city council in the Denver metro area sought to revamp their brand identity for enhanced visibility and inclusivity.
ROLE
Brand Identity Designer
PROGRAMS
Adobe Illustrator and Photoshop, Figma
TEAM
Brian Morgans and Anna Juliano
Introduction
My team was assigned the mission of crafting an inclusive brand identity to attract new members to JCCOA. The council also aimed for a modern, vibrant design that effectively communicated their range of services for older adults.
Mood board with selected words that my team felt JCCOA was providing their members with.
Mind Map of ideas connecting to what health and well-being means for JCCOA.
This logo was chosen by JCCOA as they felt it expressed their mission and values.
Supporting Identity Elements & Hand-off
My team provided the JCCOA with a comprehensive set of designed materials for their daily organizational needs, encompassing banners, business cards, letterheads, design system patterns, and the final brand standards.
Color Palette
Considerable thought was given to each of the colors we chose for this brand mark. JCCOA is an organization that helps older adults with many different services and we wanted to convey that through the use of different colors. The blue tones represent mental health and the yellows symbolize physical well-being.
Secondary Typefaces
Signature Colors
Sizing and Area of Isolation
Design Systems
Stationery Set
Reflection
This branding project gave me insight to how brands are built and the thought that goes into creating a successful brandmark that reflects the companies values.